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Thursday, February 11, 2016

Toyota Will Continue to Sell Second Generation Prius in Japan

Even as Toyota releases their third generation Prius to Japan and the US, Toyota is hoping to continue the fight against the lower priced Insight from Honda by offering their second generation Prius as a cheaper option. The older Prius will be offered to fleet customers starting on June 8 with limited options.

The EX Prius will be offered in three colors and will feature the same basic safety and comfort levels of the "G" and "S" grades that it replaces. That includes the dual-stage Supplemental Restraint System (SRS) airbags up front and an electric inverter-controlled automatic air-conditioning system with humidity sensor.

But a lot of basic equipment has become optional, such as hubcaps and front fog lights. Toyota hopes to sell 2,000 units of the EX model, while the newer generation has a sales goal of 10,000 units in Japan.

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